Personal Branding

One of the special features of the Marie Sklodowska-Curie Fellowship is the focus on training, and making sure you have the skills to move your career in your desired direction. For me, that focus has largely been on skills that directly relate to my research, but there are many other skills researchers need to progress in their careers.

Today I have been attending a course by Susan Chritton, hosted by the OD&PL (Organisational Development and Professional Learning) on personal branding. The importance of really thinking about who you are, what are your values and strengths to build an authentic brand, was reflected in almost half the session focusing on those aspects. Other take-aways include considering your emotional attributes and which ones you want to highlight and bring to your personal brand and thinking about the content by asking whether your readers will say 'this is someone I want to work with'.